Customers are spending more on nights out but less on food, the latest Deltic Night Index has revealed.
Average spend has increased by 13.8% to £59.49 in the past 12 months, with Brits spending 26.6% more on pre-drinks, 25% more on transport and 19.4% more on in-venue drinks. However, the survey of more than 2,200 people found that food spend had fallen by 9.1%.
More than half of those questioned (58%) said they went out at least once a week, rising to 63.8% among 26- to 30-year-olds and 73% among 18- to 21-year-olds.
The report, published by the Deltic Group, covers the period from November to January and additionally asked respondents about their use of social media. On a night out 37.1% of respondents said they would use Facebook, going up to 44.2% among 18- to 30-year-olds. Among 18- to 21-year-olds Snapchat was more popular, with 59.4% posting while out.
The younger age group are also early adopters of payment apps with 49.2% saying apps like Uber and Apple Pay make it easier to pay on a night out, and 29.5% saying they encourage them to go out more often.
Peter Marks, chief executive of the Deltic Group, said: “This is now our sixth Deltic Night Index, and it continues to show that the current narrative around a supposed declining demand for a good night out, that millennials don’t like going out, that socialising is all online and that the rest of us have outgrown it, simply isn’t true. This quarter alone, 58% of Brits said that they go on a night out at least once a week, which goes up to a massive 73% among 18- to 21-year-olds.
“In this report we’ve looked at some of the drivers behind this – in particular social media and the emergence of apps such as Uber and Apple Pay. We found that actually, technology is working with us rather than against us.”
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